This was a fascinating tour!! We had 3 more days in town, so we started with it in order to get the lay of the land. Our guide, Kevin, was so incredibly knowledgeable & was a perfect fit for what we wanted to accomplish. We traveled to & learned about places that we never would have thought of to check out. I can’t say enough about this great city & tour guide. It completely exceeded our expectations!!!



This tour was great! I wish we did it on our first day in SF instead of our last day, because our tour guide, Kevin, gave us so many suggestions for dinners & things to check out. I loved how we were able to take all the different forms of transit and see so many different things that you wouldn’t normally, if you were exploring on your own.



Our tour with Kevin was GREAT! He is a fabulous tour guide & shared all sorts of fun facts & hidden SF favorites. He didn’t rush us, but made sure the tour ran smoothly. His personality was extremely engaging & made the group feel like old friends. The tour was strategically designed to cover maximum highlights & built in breaks when we took public transit. This tour could not be any better!



Tour is amazing. Our guide, Kevin, was knowledgeable, friendly, courteous & fun. He knows the insider tricks to get the best out of SF – from hidden stairwells, to lost tunnels, to the best street art. Also free fortune cookies :-). 
We got to ride historic cable cars, MUNI & BART. 
We got amazing views of the bay, hills, Golden Gate Bridge & many must-see sights, from unique vantage points beyond the reach of a bus tour. 
This tour is really good value – all transport is included.

SF in a Day Tour


$110 / pp
Includes all transit travel


Less than 5 miles walking
Over a day it’s an easy distance


9am – 5pm (8 hours)
Make the most of your day in SF

Our SF in a Day tour will take you places that no other San Francisco tour company does, traversing the city by cable-car, rail and bus as we visit enchanted gardens, secret stairs, glorious rooftop vistas and many of the city’s coolest neighborhoods, to create an unforgettable experience. You’ll avoid crowds at the usual tourist hot-spots, while experiencing the true culture of SF and learning all its storied history. If you really want to get to know San Francisco, this is the best tour you can find.

We’ll start your tour in downtown San Francisco, near Embarcadero, when we take the cable-car to the top of Nob Hill. It's where the railroad millionaires of the nineteenth century built their magnificent mansions, because of the central location and fantastic views. From there we take the cable-car down to City Hall (or, on the weekend, the Cable Car Museum). After going inside this huge historic building, we can walk over to nearby Hayes Valley, which is a great place to get a morning coffee.

After that we head to the Castro, a hugely important symbol in the LGBTQ+ movement and a fascinating and fun neighborhood, which you'll learn all about. We finish the morning part of the tour in Haight-Ashbury, which is forever associated with the Hippie and anti-Vietnam War movements. By this time you'll be hungry, so it's the perfect time to pause your SF in a Day tour for lunch.

After lunch we take you to see an icon of San Francisco - the Painted Ladies - at Alamo Square. From there we head to another SF icon - Lombard Street, which you can walk down. Experiencing it this way means avoiding the usual gridlock on the surrounding streets AND getting the best photos.

We finish the tour with a stroll through North Beach (Little Italy) to Chinatown, where your SF in a Day tour ends, in the perfect place to get dinner. By then you’ll have had an authentic experience of San Francisco and made some beautiful memories to take home with you.

Our tours can sell out. If you can't make a booking email [email protected], telling us when you want to go and how many guests are in your party. If we can squeeze you in we’ll let you know.


*Cost: $110 pp.

*Walking distance: 5 miles.

*Tour starts 9.00 am daily, Cable Car Station, California and Drumm St (photo of meeting point).

*Tour finishes 5.00 pm, Chinatown.

*Travel by San Francisco transit is included in ticket price ($20 value).

*There’s a big range of food options and all types of diet can be accommodated (vegan, gluten-free etc).

*We donate $1 for every guest to Climate Cents, a climate change organization.

*A great option if you have a layover in San Francisco, you'll make the most of your time.

You can book this as a private tour starting at just $660 for up to 10 guests


This tour is in English. If your English isn’t fluent this may not be the best option for you. We do not offer this tour in any other language at this time.

Food/drinks are not included.

This is a walking tour and we move at a reasonable pace, climbing several hills and sets of steps. It’s not suitable for people with mobility issues.

This tour is not recommended for children under 15 y.o.

We never cancel tours in advance due to the weather conditions. Be sure to wear layered clothing, we can get four seasons in a day.

Aim to get to the meeting point 10-15 minutes early. If you’re late you may miss the tour.

Full refund or exchange available up to 48 hours before tour start time.

You must book in advance.


Subject to change at our discretion.