Such an interesting deep dive into the Castro and Mission neighborhoods, for which we had an incredibly sunny warm summer day. Our guide was extremely knowledgeable, having grown up in the area, and pointed out not only historical places, but beautiful murals, homes and fun nooks and crannies (like hidden stairways to streets) that we never would have seen on our own. We definitely came away with much more of an appreciation for Castro and the Mission (love Dolores Park!) and will seek out other neighborhoods on our next trip!



I had the most amazing time, as a solo traveller doing a small group tour is perfect. My tour guide was very knowledgeable and friendly. He gave us lots of fun facts along the way and the whole experience was very interesting. Bring your walking shoes we started at 10 am and finished at 6 pm, I highly recommend you do this tour. We went to places tourist didn’t go.

Jamie Sarkozi


My Boyfriend and I booked an all Day SF tour with Christofer and had an amazing time! He knew a ton of history which we loved and we were able to see a ton. We loved it as it had been our first time visiting. Would highly recommend to anyone wanting to be shown around the city.

Edgar Wallace


Did a wonderful tour with these guys while I was in San Francisco on business. I’d also done a tour with the sister company in Los Angeles several years ago. Kevin, who was the guide, was great and it was so nice to be outside. We learnt tons about SF. Definitely recommended!



Our guide Damien was so very knowledgeable about the area and history of SF. We experienced different methods of transport (avoiding those big hills!) and areas we would not otherwise have known about.

Margie S


Damien was the best! Friendly & very informative. He took into consideration our interests & made it very enjoyable. Great exercise- best way to see SF. Liked Haight Ashbury the most.



We had a two day layover in San Francisco, so we wanted to make the most of our time there. It’s always been somewhere we wanted to visit and on this tour we got to all the places we most dreamed of going – downtown, Nob hill, Castro, Haight Ashbury, painted ladies, Lombard St, North beach and Chinatown. It was only a small group and the guide was amazing. It wasn’t tiring at all and we had a great time jumping from trains to buses to cable cars. AWESOME DAY!!!

Private Tours



Price is per group
Starts at just $325


Distances vary by tour
All tours are an easy length


9am - 9pm
Monday - Sunday

Whether you’re arranging a tour for a school, a business or a family, our private tours are perfect for any group. We explore many different neighborhoods of San Francisco and our tours include history, architecture, art and SF food. Most of all our tours are fun – so everyone in your group will be happy and entertained. All of our expert guides are passionate about San Francisco, they take pride in what they do and they love being a tour guide, which means you’ll all have a great time.

Just a couple of the private tours we’ve organized:

The Edison Electric Institute (60 guests): for attendees of a business conference in California.
Queensland Government, Australia (20 guests): for group of mayors and their team, on an Olympic fact-finding trip to California.

So take a look at the experiences that we offer, think about what interests your group, decide when would be most convenient for you to do your private tour – and then book it! It’s that easy.

Logistics & Details

*Our private tour prices are for groups, not per person, so they’re very affordable. Prices start at $325.

*Private tours can be scheduled from 9 am to 6 pm (apart from the Notorious SF: Ghost & Crime tour, which can be booked for the evening).

*Private tours can be scheduled for any day of the year except New Year’s Day, Thanksgiving, Black Friday, Christmas Day, December 26th and New Year’s Eve.

*We can accommodate groups from two guests to over a hundred. Just book as many tours as you need for the total number of guests in your group, making a note in the field “anything else we need to know” that they are all the same booking.

*We donate $1 for every guest to Climate Cents, a climate change organization.

*Travel by San Francisco transit during tour is included in ticket price on SF in a Day and Half Day SF City Highlights tours ($20 pp value).

*Food is included in price on the SF: Food + History + Art tour.


All our tours involve walking, including steps and hills. If you have mobility issues let us know before booking, so we can plan your tour accordingly.

We never cancel tours in advance due to the weather conditions. Be sure to wear layered clothing, we can get four seasons in a day.

Aim to get to the meeting point 10-15 minutes early. If you’re late you may not be able to do the whole tour.

If you’re booking for a school group please contact us first to confirm if the tour is possible.

The SF in a Day, Half Day SF City Highlights and Notorious SF: Scandal & Crime tours are not recommended for children under 15 y.o.

Full refund or reschedule available up to 48 hours before tour start time, unless stated otherwise.

private tours
Corporate private tour for Airbnb