This was a fascinating tour!! We had 3 more days in town, so we started with it in order to get the lay of the land. Our guide, Kevin, was so incredibly knowledgeable & was a perfect fit for what we wanted to accomplish. We traveled to & learned about places that we never would have thought of to check out. I can’t say enough about this great city & tour guide. It completely exceeded our expectations!!!



This tour was great! I wish we did it on our first day in SF instead of our last day, because our tour guide, Kevin, gave us so many suggestions for dinners & things to check out. I loved how we were able to take all the different forms of transit and see so many different things that you wouldn’t normally, if you were exploring on your own.



Our tour with Kevin was GREAT! He is a fabulous tour guide & shared all sorts of fun facts & hidden SF favorites. He didn’t rush us, but made sure the tour ran smoothly. His personality was extremely engaging & made the group feel like old friends. The tour was strategically designed to cover maximum highlights & built in breaks when we took public transit. This tour could not be any better!



Tour is amazing. Our guide, Kevin, was knowledgeable, friendly, courteous & fun. He knows the insider tricks to get the best out of SF – from hidden stairwells, to lost tunnels, to the best street art. Also free fortune cookies :-). 
We got to ride historic cable cars, MUNI & BART. 
We got amazing views of the bay, hills, Golden Gate Bridge & many must-see sights, from unique vantage points beyond the reach of a bus tour. 
This tour is really good value – all transport is included.

Private Tours

Private Tour Real San Francisco Tours


Price is per group
Starts at just $280


Distances vary by tour
All tours are an easy length


You decide
You’re the boss

Whether you’re arranging a tour for a school, a business or a family, our private tours are perfect for any group visit. We explore many different neighborhoods of San Francisco and our tours include history, architecture, art and SF food. Most of all our tours are fun – so everyone in your group will be happy and entertained. All of our expert guides are passionate about San Francisco, they take pride in what they do and they love being a tour guide, which means you’ll all have a great time.

So take a look at the experiences that we offer, think about what interests your group, decide when would be most convenient for you to do your private tour – and then book it! It’s that easy.


*Our private tour prices are for groups, not per person, so they’re very affordable. Prices start at $280.

*Private tours can be scheduled from 9am to 6pm (apart from the Notorious SF: Scandal & Crime tour, which can be booked to run 5.30pm to 8.30pm). If you want to do a tour outside these hours please email us.

*Private tours can be scheduled for any day of the year except New Year’s Day, Thanksgiving, Black Friday, Christmas Day, December 26th and New Year’s Eve.

*We donate $1 for every guest to Climate Cents, a climate change organization.


All our tours involve walking, including steps and hills. If you have mobility issues let us know before booking, so we can plan your tour accordingly.

We never cancel tours in advance due to the weather conditions. Be sure to wear layered clothing, we can get four seasons in a day.

Aim to get to the meeting point 10-15 minutes early. If you’re late you may not be able to do the whole tour.

If you’re booking for a school group please contact us first to confirm if the tour is possible.

The SF in a Day, Nob Hill to the Haight and Notorious SF: Scandal & Crime tours are not recommended for children under 15 y.o.

Full refund or reschedule available up to 48 hours before tour start time.

private tours